Music video budgets in Cairo: 2026 numbers
Mahragan, indie pop and label releases are spending differently on visuals this year. We pull the numbers from briefs that came through LConnect's casting feed.
Music video budgets in Egypt have always been opaque, but the briefs that come through LConnect's casting feed give us a useful window.
Mahragan releases this year are running smaller, faster shoots — typically one location, no crew above two units, and total spends in the low five figures USD-equivalent.
Indie pop releases are the opposite: longer prep, multi-location shoots and budgets that frequently match what was reserved for film commercials in 2024.
Label releases sit somewhere in between. The interesting development is co-financing with brand partners — a route that didn't exist in Egypt three years ago and now accounts for nearly a third of the briefs we see.
